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Spenday
A discipline engine disguised as a budgeting app — converting monthly finances into daily spending limits.
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I design and build high-performance AI-driven digital products.
UX design lead, product creator, and vibe coder — building mobile apps, web experiences, and SaaS products in the UAE.
With over 17 years of experience as a product design leader and AI developer in Dubai, I've worked with global brands like Emirates, DU Telecom, Dubai Mall, Emaar, Dubai Airports, Dream Dubai, Commercial Bank of Dubai, SEARS and more to create meaningful digital experiences. Currently leading one of the region's top 10 ecommerce apps.
34+
Brands
20+
Years
~17M
Downloads
About
Design is about solving problems beautifully.
I believe great design happens at the intersection of business goals and human needs. As a UX design lead and product creator in Dubai, my approach is rooted in research, shaped by empathy, and refined through iteration.
Over the past 17 years, I've led design and product teams at some of the UAE's most recognized brands — from Emirates Airline to Emaar and Dubai Mall. Today, I focus on creating AI-powered experiences and vibe coding digital products that anticipate user needs and deliver measurable results.
What I do
UX Design Leadership
Product Strategy
Mobile Apps
AI Product Development
Brand Identity
Design Systems
Selected Work
Case Studies
The Ramadan App
A minimal Ramadan companion for prayer times, suhoor alarm & iftar countdown — designed with calm and clarity.
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UAE Mars Mission
Designing the digital launch experience for the Hope Probe — the UAE's first interplanetary exploration project.
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Dream Dubai
Designing trust at scale in a UAE-based shop and win ecosystem that merges commerce with opportunity.
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Dubai Parking
Exploring how smart city infrastructure could transform the parking experience.
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Strain
A personal project exploring mental wellness through thoughtful digital interaction.
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Idealz
E-commerce gamification that drives engagement and creates memorable shopping moments.
Read case studyExperience
Where I've worked
Dream Dubai
Emaar / Dubai Mall
Emirates Airline
DU Telecom
Certifications
Education
Bachelors in Communication Design
Testimonials
Kind words from colleagues
"Vakas is structured, creative, innovative and delivers very high quality work. The beliefs and principles of Vakas when it comes to CX and UX are solid."
"Vakas is a true practitioner. He connects the dots between business goals and user needs, transforming complex challenges into intuitive, meaningful UX."
"A rare talent for mixing creative exploration with user experience sensibility. Always strived to deliver the best solution for any given creative challenge."
"Vakas stands out as a design leader who not only understands UX deeply but also knows how to guide teams to deliver at a high standard."
"Was great working with our ASUI application team. Vakas was able to conceptualise different work flows and come up with creative ideas and designs."
"I had the pleasure of working with Vakas who is a very talented UI/UX design leader and a very pleasant person. I enjoyed working with him a great deal."
News
Latest Updates
Receiving Apple CarPlay Entitlement for Dubai Parking
A quiet milestone built solo — Dubai Parking earns official Apple CarPlay entitlement, joining fewer than 10 UAE apps with CarPlay access.
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Thank You, 1,300 Dubai Residents
I didn't expect this project to matter to so many people. A quiet weekend parking utility turned into something used by 1,300+ drivers daily.
Read postArticles
What Does a UX Design Lead Do in Dubai?
From product strategy and mobile app UX to brand systems and AI-driven product creation in the UAE.
AI Development & Vibe Coding in Dubai
How AI developers and vibe coders in Dubai are building production-ready apps faster than ever.
Mobile App Design & Brand Design in Dubai
A guide to creating world-class mobile apps and brand identity systems in the UAE market.
FAQ
Frequently Asked Questions
Get in touch
I'd love to hear from you.
Whether it's a question, a collaboration, or just a hello — don't hesitate to reach out.